The Taste of Culture

“The Taste of Culture” is a multimedia project and contest that will culminate in an on campus event in March 2015. The contest is open to all students going on an International Business exchange program during Spring 2014 and Fall 2015 semesters.

Food tends to be the framework for most social interaction across cultures and is one of the common experiences our students share with each other, their families and their other interlocutors. Regardless of their area of emphasis, they have the unique opportunity of experiencing the profound connection between food and culture; we want them to capture the essence of their experience through the production of a multimedia project and to showcase it when they return.

Five winning projects will be selected by a jury of cultural experts and the winners will receive cash prizes. The event will feature the presentation of the winning projects, the award ceremony, and an expert on food and culture as a guest speaker.

Students in the IB major are required to acquire essential and specialized business knowledge, foreign language proficiency, and cross-cultural awareness. It is very important that they develop an appreciation of the culture, business practices and protocol of one of six world regions: Africa/Middle East, Asia, Central Europe, Latin America, North America, and Western Europe. The participation in the contest gives them the unique opportunity to contextualize their study abroad experience, and to deepen their knowledge and appreciation for the culture of the hosting country.